What must metrics effectively communicate in a clearly understood manner?

Metrics are a fundamental tool for conveying information effectively within an organization. When opting for a choice that states metrics must "tell a story about the measurements," it captures the essence of how data should be presented and interpreted.

The rationale behind this perspective is that metrics serve not only as numerical indicators but also as narrative devices that allow stakeholders to understand the context behind the numbers. For instance, rather than presenting raw data, metrics should illustrate trends, patterns, and the implications of those figures on business performance. This storytelling approach helps decision-makers grasp the significance of data points and how they relate to organizational objectives, helping to facilitate actionable insights.

Additionally, while communicating goals, making statistical comparisons, or indicating operational efficiency are all important aspects of data usage, these elements do not fully embody the comprehensive role that storytelling plays in metrics. Engaging with the narrative behind the measurements promotes deeper understanding and enables more informed decision-making, ultimately aligning the data with strategic initiatives.