What part of the mission statement answers "What are we committing to do for the benefit of our customers?"

The purpose statement directly addresses the organization's commitment to its customers by articulating the core reason for its existence. It defines what the organization aims to achieve and how it intends to benefit its customers. Many companies emphasize their purpose as a guiding principle to inform decision-making and align the team's efforts toward fulfilling customer needs.

In contrast, other options such as the business statement typically describe the nature of the business itself, including its market and products, but do not specifically articulate a commitment to customer benefit. The operational statement tends to focus on the internal processes and operations of the organization, which may not explicitly highlight customer commitments. The value proposition, while important, explains how the organization differentiates its services or products and outlines the benefits to customers, but it does not serve as a core commitment in the same way the purpose statement does.