What two questions does a strategic plan typically address?

A strategic plan is designed to outline the current state of an organization and its desired future state, thus providing a roadmap to help guide decision-making and resource allocation. The two key questions that a strategic plan typically addresses are: "Where are we now?" and "Where do we want to be?"

The first question, "Where are we now?", involves assessing the current situation, understanding the organization's strengths, weaknesses, opportunities, and threats (SWOT analysis), as well as performance metrics and market conditions. This provides a comprehensive view of the organization's existing position and capabilities.

The second question, "Where do we want to be?", focuses on setting clear, achievable goals for the future. This helps in defining the vision and mission of the organization and establishes the strategic direction that the organization aims to follow.

Together, these questions help ensure that the strategic plan is effectively aligned with the organization’s overall ambitions and facilitates the creation of actionable steps for achieving the defined objectives.